Author Archives: Sulman Gul

Line chart titled eSIM Reseller Programs, showing global travel eSIM retail spend rising from 3.3 billion dollars in 2025 to around 5 billion in 2026 and close to 10 billion forecast for 2028.

eSIM Reseller Programs: What Is Actually Included

What a reseller program gives you, what it does not, where programs genuinely differ, and the one thing no provider can supply — which is also the thing that decides whether the business works. … Read More

Navy card titled Do You Need a Telecom Licence to Sell eSIMs, contrasting a reseller relying on the provider licence with an MVNO holding authorisations directly.

Do You Need a Telecom Licence to Sell eSIMs?

The general position is that resellers do not, because the licensed party is their wholesale partner. What determines whether that applies to you, the four regulatory questions rather than one, and the obligation most people miss. … Read More

Card titled eSIM Business Startup Costs, with the figure 28 dollars average travel eSIM spend per trip in 2026, the ceiling every acquisition cost is measured against.

eSIM Business Startup Costs: What You Actually Spend

Setup is cheap and it is not the budget. What you genuinely have to pay for, what actually dominates spending, why the picture changes completely if you already have an audience, and how to budget properly. … Read More

Navy line chart titled The Southeast Asia eSIM Market, showing global eSIM smartphone penetration rising from 3% at end 2024 to 5% at end 2025 and 10% forecast for end 2026.

The Southeast Asia eSIM Market: Competing With a $5 Airport SIM

Why Southeast Asia is a destination market rather than an origin one, what travel eSIM actually competes against there, why the usual pricing argument fails, and why regional plans are the strongest product in the region. … Read More

Navy chart titled The Gulf eSIM Market, showing long-haul travellers 2.5 times and multi-country travellers 1.5 times more likely to use a travel eSIM.

The Gulf eSIM Market: Two Audiences, Not One

Why Gulf travel patterns suit eSIM unusually well, the two distinct audiences inside the region, why expatriate corridors are the clearest anywhere, and what to verify before selling into these markets. … Read More

Card titled The UK eSIM Market, comparing 42 dollars average roaming spend per trip against 28 dollars average travel eSIM spend in 2026.

The UK eSIM Market: Why Brexit Made It Worth Targeting

Why the UK is structurally more attractive than most of Europe for travel eSIM, where adoption sits, which corridors are worth targeting, what works in this market and where the regulatory position stands. … Read More

Line chart titled Scaling eSIM Operations, showing global travel eSIM retail spend rising from 3.3 billion dollars in 2025 to around 5 billion in 2026 and close to 10 billion by 2028.

Scaling eSIM Operations: The Arithmetic of Growth

What breaks at each stage of growth, the six tasks that must stop being manual, what to document before the second hire, and the single metric that determines how large an eSIM business can get. … Read More

Card titled eSIM SLAs and Network Quality, contrasting 42 dollars average roaming spend per trip with 28 dollars on travel eSIM.

eSIM SLAs and Network Quality: What Can Honestly Be Promised

What an eSIM provider can and cannot commit to, why speed guarantees on a roaming profile deserve suspicion, what to negotiate instead, and why verification through testing beats contract language. … Read More

Navy card titled VAT and Tax on Cross-Border eSIM Sales, contrasting a 28 dollar order with no consumption tax against 23 dollars 33 cents remaining at a 20% inclusive rate.

VAT and Tax on Cross-Border eSIM Sales: What to Establish First

The questions that determine your consumption tax position: how connectivity is characterised, whether you are seller of record or intermediary, location evidence, thresholds, and why a $28 order value makes the rate matter. … Read More

Ring chart titled Data Protection for eSIM Businesses, showing forecast global eSIM smartphone penetration of 10% by the end of 2026.

Data Protection for eSIM Businesses: What You Hold and Why It Matters

eSIM resellers hold personal data whether or not they collect identity documents, and travel and usage records are more sensitive than most realise. What you hold, how responsibility splits with your partner, and practical steps that stand up. … Read More