Why a single chargeback can cost more than several orders contribute, what actually causes most eSIM disputes, the prevention that works, the evidence worth keeping and a refund policy that reduces disputes rather than inviting them. … Read More
Author Archives: Sulman Gul
KYC and Identity Verification for eSIM Sales: Who Holds the Obligation
How subscriber registration obligations are structured in an eSIM supply chain, what varies between markets, the questions to put to your wholesale partner in writing, and where the line sits between proportionate and professional advice. … Read More
Customer Support at Scale for eSIM Businesses
Why six of the seven common eSIM support contacts are not faults, which channels work when a customer is abroad without data, the tooling that changes resolution time, and why contacts per order is the metric that matters. … Read More
eSIM Landing Pages That Convert: Structure, Trust and Objections
What a travel eSIM landing page has to resolve and in what order: the trust deficit you start from, the unspoken questions that stop purchases, credibility signals that cannot be copied, and how to test properly. … Read More
Selling Business eSIM to Corporate Accounts: An Outbound Playbook
How to sell connectivity to companies: which organisations qualify, the four stakeholders and what each of them cares about, discovery questions that surface the real problem, the objections you will meet, and why leading on cost fails. … Read More
Affiliate and Creator Programmes for eSIM Brands
Why paying for a recommendation suits travel eSIM better than paying for a click, which partner types are worth pursuing, what commission you can actually afford, and the terms that prevent value leaking out of the programme. … Read More
Paid Acquisition for Travel eSIM: What You Can Actually Afford
An honest assessment of paid media for travel eSIM: how to calculate what you can afford per click, why costs rise as the category grows, which formats have a chance, and when losing money on a first order is defensible. … Read More
eSIM Customer Retention: Where the Profit Actually Is
Why a first order contributes almost nothing and a repeat order contributes almost everything, the six moments worth reaching a customer, and why retention in this category is mostly a product problem rather than a marketing one. … Read More
eSIM Pricing Strategy: Building Plans That Convert and Hold Margin
How to price eSIM plans from your own cost base rather than competitor guesswork: the six-step build, the packaging decisions that matter, what gives you pricing power, and why top-ups are your highest-contribution product. … Read More
SEO for eSIM Businesses: Winning Destination and Corridor Demand
Why search is the decisive channel at a $28 order value, which query types a new entrant can actually win, what a destination page needs to earn a ranking, and why corridor content beats country content. … Read More