customer experience

Chart titled eSIM Activation UX, showing eSIM-capable device models rising from 231 in 2023 to 333 in 2024 and 395 by mid-2025.

eSIM Activation UX: Designing the Twenty Minutes After Purchase

Almost every eSIM refund and support ticket starts in the window between payment and a working connection. The seven moments where it breaks, the gap between what customers believe and what is true, and the copy that prevents most of it. … Read More